6862 MarcoCiavolino Week34 RuleOfOddsPost

Hundreds of Stores and Thousands of Customers Past

These three stores are the few remaining early structures along Ponce de Leon Blvd in Atlanta GA. Built in 1940, the spaces have been in continuous commerce now for more than 80 years. The property is valued at more than $2M US and is a landmark of sorts in the area. It currently houses a barber shop, upholstery shop, and an antique store. How many dreams were started here? How many thousands of lives relied on these businesses? We will never know, but can only imagine.

You can see a google street view of my location here.

You can see the full album here on 52 Frames.

Assignment

The Rule of Odds is a composition tool used to make your photos look more balanced. Simply put, it implies that your photograph will look more pleasing with an odd number of subjects.  Somewhat counterintuitively, having an odd amount of subjects creates balance in your frame, with a centered subject, and an even amount of subjects to the right and left. Still with me? Basically, just have 3 subjects in your frame (or 5, or 7, or 9, etc., but really, 3 is the sweet spot). The more subjects you cram into your frame, the more it will start to look like a group. Note: even though one is indeed an odd number, it's not really what the rule is trying to highlight because there are no other subjects for it to interact with and therefore lacks that sense of balance.


 

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*enktesis, LLC is a private consultancy, led by Marco Ciavolino, assisting clients in a range of web technology solutions, marketing communications, business development, and communications research efforts. He has been involved in the web space since 1995 and since that time has directly developed and collaborated on numerous web projects from small niche sites to large enterprise projects.  Want to know more? Contact me via email or phone  (marco@enktesis.com / 410-838-8264).   Full contact information at meetmarco.com

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