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Week 20210308 11 Color Relationship v01 Post

Relationship between color and emotion

This is based on a study by N. Kaya and H. Epps in which ninety-eight college students were asked to indicate their emotional responses to various colors and the reasons for their choices. I aggregated the tables into nine key emotions. Let's see if you can match the colors with my looks!



You can download the report here:

You can download the report here:  

Behind the Scenes

I first created the grid in photoshop, and I made it very large (12,000x12,000) in case I wanted to print it in a large format. I created the nine color panels to match the color descriptions. Then I setup my green screen with my LED panels lights and shot the nine emotional faces. The face photos were then loaded into a new photoshop document, sized and cropped into a 4000px square format. Next remove the green with the magic wand tool. Then converted them to grayscale. Next, I duplicated the grayscale faces back into the color grid document and put them in a layer folder. This folder overall was set to a 60% opacity. I then applied a brightness/contrast filter to each layer set to Brightness 20/Contrast 90. Note that I had to apply this filter to each face layer individually so I could set the filter to only effect the layer below and not all layers below. See photo.

Week 20210308 11 Color Relationship BTS


It's time to pay attention to the C O L O R S in your photo this week! Try and think about how the colors in your photo interact with each other. There are many "color relationships" you can choose from. You might go with "complementary colors." which pushes contrasting colors that appeal to the eye. You might even choose to go for a minimalistic color approach, where you use slightly different versions of the same color. Use the same color palette throughout your frame for an easier, more streamlined look for your viewers OR do the opposite, and have pops of different color in order to bring out different aspects or subjects of your photo. Analagous colors are those that belong in the same range of the color wheel - they're more subtle and often can be interpreted as being similar to each other. Finally, consider the emotional connect that certain colors bring out within us all -REDS might represent passion and warmth, BLUES are often associated with calmness, GREENS can make us think of vibrance or even act as a balance between warm and cool colors. We live in a world of C O L O R - it's time to pay extra attention to it this week.


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*enktesis, LLC is a private consultancy, led by Marco Ciavolino, assisting clients in a range of web technology solutions, marketing communications, business development, and communications research efforts. He has been involved in the web space since 1995 and since that time has directly developed and collaborated on numerous web projects from small niche sites to large enterprise projects.  Want to know more? Contact me via email or phone  (marco@enktesis.com / 410-838-8264).   Full contact information at meetmarco.com

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