6862 MarcoCiavolino Week38 Details 700

Details in the Scales

One of my clients, American Scale and Equipment Company (http://amscale.com) does commercial calibration at ISO standards for all kinds of scales from truck scales to precision bench scales. This case contains federally certified weights from 100g to 1mg. You cannot touch any of the weights with your hands because the oil from your skin effects the accuracy. That is why tweezers are included.

Details Week 2019 38 amscale

I added my client's logo to the photo and had it printed on metal by https://bayphoto.com and sent it to Tom and Larry, the owners of American Scale (http://amscale.com). They've been a great client for more than 10 years and it seemed like a good way to thank them!

Assignment

One of the ways that a photographer becomes an artist is by capturing small and often neglected details. Instead of just shooting the world as is, the artist-photographer knows how to tell us an entire story with a specific small detail. The viewer becomes involved in the photo by ‘solving’ the visual clues and by trying to figure out the context of the details.Think for example of a close-up of a man gulping down a bottle of water. The focus on the beads of sweat on his face or the condensation on the bottle tells us the story of a hard day’s work in the hot sun or that of an extra-gruesome workout. By zooming in on the details, the photographer forces the viewer to interact with the photo by zooming it out in their minds. Detail photos are often macro photos but can also be of anything that is small in size or small in relation to the background. You can draw attention to the details by using a shallow depth of field, zooming in or by shooting a repetitive pattern (that is, a multiplication of the details).


 

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*enktesis, LLC assists clients in a range of web technology solutions, marketing communications, business development, and communications research efforts

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Empower Mats
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Tools to empower visually impaired students to participate in competitive robotics programs.

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Build the skills of your current team with our universal training mats. They provide every scenario required to teach all the fundamentals programming and similar robotics systems.

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Forest Hill, MD
410-838-8264 
marco@enktesis.com
http://www.enktesis.com
Copyright Enktesis 2019
Contact Info http://meetmarco.com

*enktesis, LLC is a private consultancy, led by Marco Ciavolino, assisting clients in a range of web technology solutions, marketing communications, business development, and communications research efforts. He has been involved in the web space since 1995 and since that time has directly developed and collaborated on numerous web projects from small niche sites to large enterprise projects.  Want to know more? Contact me via email or phone  (marco@enktesis.com / 410-838-8264).   Full contact information at meetmarco.com