Logo Designs and Corporate ID
Over the years we have designed and reworked 100s of logos. Here are some from the past few years.
Logo work includes the creation of the logo, creating various useful variations, creating stationery, business cards, and a full corporate ID guides. Many companies we work with have never standardized colors and logos. And many have colors that do not work in a wide variety of output scenarios.
What makes a good logo? Here are our simple rules for success...
- A logo only needs to communicate the single, key issue that is your business.
- A logo cannot say everything about your company.
- It must be legible and work at all sizes (poster, letters, business cards, or lapel pins).
- Unless you have billions of dollars to promote a swish, a logo should communicate immediately the name of your organization and appropriate, brief, descriptions if necessary.
- It must be able to be represented in one color, shades of one or two colors, or full color.
- It must accommodate the association of related information (URLs, phone numbers, etc.)
- It must be affordable to produce.
- It should be easily used in other applications (Word, PowerPoint, etc.).
See the full article in the Digital Truths Document.