Details in the Scales
One of my clients, American Scale and Equipment Company (http://amscale.com) does commercial calibration at ISO standards for all kinds of scales from truck scales to precision bench scales. This case contains federally certified weights from 100g to 1mg. You cannot touch any of the weights with your hands because the oil from your skin effects the accuracy. That is why tweezers are included.
I added my client's logo to the photo and had it printed on metal by https://bayphoto.com and sent it to Tom and Larry, the owners of American Scale (http://amscale.com). They've been a great client for more than 10 years and it seemed like a good way to thank them!
Assignment
One of the ways that a photographer becomes an artist is by capturing small and often neglected details. Instead of just shooting the world as is, the artist-photographer knows how to tell us an entire story with a specific small detail. The viewer becomes involved in the photo by ‘solving’ the visual clues and by trying to figure out the context of the details.Think for example of a close-up of a man gulping down a bottle of water. The focus on the beads of sweat on his face or the condensation on the bottle tells us the story of a hard day’s work in the hot sun or that of an extra-gruesome workout. By zooming in on the details, the photographer forces the viewer to interact with the photo by zooming it out in their minds. Detail photos are often macro photos but can also be of anything that is small in size or small in relation to the background. You can draw attention to the details by using a shallow depth of field, zooming in or by shooting a repetitive pattern (that is, a multiplication of the details).
